presentations

medical achievements

Anesthesia. Trips to the dentist would be a real nightmare if Joseph Smith hadn't advertised painless dentistry. The first use of anesthesia at the dentist's office was so popular that in one month Smith pulled more than 1,000 molars.

 

Penicillin. In 1942 Yale New Haven Hospital was the location for the first successful clinical use of penicillin in the United States.

 

Chemotherapy. The results of studies on nitrogen mustard compounds, a chemical warfare agent, at Yale University led to the development of chemotherapy. The first human application in 1942 at Yale New Haven Hospital yielded a temporary remission for a patient suffering from Hodgkin's Disease.

 

Heart-Lung Machine. William H. Swell Jr. and William Glen developed a prototype heart-lung machine at Yale-New Haven Hospital in 1949. A major breakthrough in modern medicine, this bypass equipment allows physicians to perform delicate operations directly on the heart while blood flow proceeded normally.

 

Neonatal ICU and Fetal Heart Monitoring. The first use of fetal heart monitoring equipment and the establishment of the first newborn intensive care unit were at Yale New Haven Hospital in 1960.

 

Lyme Disease. Identified and treated successfully in the mid-1970's by Yale's Section of Rheumatology, this disease is named for the Connecticut town where several cases were first identified.

 

Transplantations. Yale New Haven Hospital was the site for many transplant done for the first time in Connecticut: cornea, 1957; kidney, 1967; liver, 1983; heart, 1984; bone marrow, 1988; heart-lung, 1988; pancreas, 1989; single lung, 1990; heart from unmatched donor, 1992.

 

This conference attracts outstanding speakers from all over the world.


Ray AldreteHang Ten: Staying on Top of the Wave

Adding value and revenue to your creative service group

Ray Aldrete RBP

Red Team Advisors Inc.

This presentation is for health and science communications professionals who have or aspire to leadership responsibilities. The presentation will focus on a process that stimulates creativity in recognizing opportunities to increase revenue by improving work processes. A by-product of this process is improved client services, better products and liberated funds to investment in training, facility improvement or new technologyother business imperatives.

 

The biggest opportunity to increase the bottom line comes from improving your department's processes. In fact, your survival depends on it. In many companies, management improves profit more by eliminating poor process cost than by doubling sales. This can be accomplished without hiring one new person, buying equipment, or finding one new customer. This presentation will use case studies to illustrate the effectiveness of these proven methodologies.




Keven SeigertCarol BeckermanCreativity Playtime

Carol Beckerman

MedArt

 

Keven Siegert

University of Arizona College of Medicine - Phoenix

 

We all get bound up by the labels we wear and the boxes we hide in. From the time you pick up your meeting registration materials at the hotel, you will be invited to let go of your constraints. During this session, Keven and Carol will lead groups using differing forms of medium and interaction as ways to unleash your creative spark.

 

Like any other skill, creativity can be enhanced through exercise and practice. Join your colleagues in a free-spirited and artistic workout designed to explore your creative potential!

 


Managing New Technology

Steve Pendry Manny Bekier Manny Bekier

State University of New York Downstate Medical Center

 

Jim Huff

Univeristy of Colorado School of Medicine

 

Steve Pendry

Mary Greeley Medical Center, Ames, Iowa

 

Identifying and adopting new technologies has become an increasingly more time-consuming task. While institutions have different needs, a variety of considerations, and unique funding challenges, there are practices that have proven successful in identifying and evaluating new technologies, securing stakeholder and institutional support, gaining user acceptance, and achieving successful implementation.

 

Panel members will share their best practices, successful strategies, possible pitfalls, and insights gained through their efforts to adopt technology at their institutions.



David BolinskyThe Inner Life of the Cell: 3-D Scientific Animation

David Bolinsky

XVIVO Scientific Animation

 

The evolving nature of science education, and specifically university level cellular biology, in terms of how students can best learn complex time, motion and spatially intensive content is a challenge to educators. Several years ago Rob Lue, Professor and Department Director of Harvard's undergraduate Molecular and Cellular Biology Department and a dynamic teacher and film buff, was in the early stages of remaking the structure of his department. He asked our company if we would be willing to participate in an experiment to visualize, using high quality animation, the molecular workings and complex interactions of a cell, with high science married to high art and sporting a cinematic soul, to be called The Inner Life of the Cell.

 

This animation series would form the core of a new web site: BioVisions at Harvard. BioVisions was being built to integrate all of the didactic published content relevant to the syllabus and related topics (but very deep), and mixed with simple to moderate interactive content plus The Inner Life of the Cell animations. These animations were hoped to be able to give students a deep visual feel for the enormity and complexity of a cell, relative to its functional and active working components. This view of a cell's metropolitan complexity was to serve as a student's visualization framework, on which all of the site's research papers, theories, pathways and established functional data would hang. The intent has been to transform molecular and cellular biology into a forum that would give spark and imaginative impetus to the study of these topics; that would propel a student to ask new questions, from which new lines of inquiry could evolve.

 

This presentation will show some of our results, and discuss some unexpected responses to the material.

 


Katie BowlerImage and Awareness: Photography, Health, and Social Change

Katie Bowler

Tulane University School of Public Health and Tropical Medicine

Photography has long been recognized as a medium for news. In its representations of war and humanitarian crises, photography also communicates a range of personal, clinical, and environmental factors that affect health and the human condition, achieving an awareness and understanding of issues that should be noted when considering solutions and preventive measures. Organizations and awards such as Magnum Photos, the Pulitzer Prize for Photography, and Dorothea Lange-Paul Taylor Prize honor works that illuminate the struggle for better quality of life. This presentation will examine images that woke up the public: migrant workers during the Great Depression (Dorothea Lange), a napalm-burned girl running from her smoking Vietnam village (Nick Ut), the Soviet invasion of Prague (Josef Koudelka), and others. The presentation will also examine how communicators can commission photography that presents its researchers' and students' accomplishments while playing a vital role in raising awareness about health and the human condition.


William BrownCreativity is Dangerous

William Brown

Director, Eli Whitney Museum


Is there a contradiction between the rigorous logic of science and the liberty of creativity?

 

Leonardo daVinci excelled in both domains. His anatomical drawings blend art and science in ways that enrich both domains. His notebooks are our most complete record of a creative mind at work. But they are a case study in contradiction, a reminder that creativity is often a product of practical and impractical curiosity. The take away lesson: find new respect for your dangerously distracting enthusiasms.

 

 


Rachel CheathamHarnessing the power of social media to message credible information on weight loss

Rachel Cheatham

Vice President of Food, Agriculture and Nutrition

Virilion, Inc.

 

Consumers seeking information on weight loss are increasingly turning towards social media in the form of blogs, video-sharing sites, wikis, podcasts and other peer-to-peer communications to inform their approach and seek support. Stylistically, social media requires a certain level of flourish, an emotional connection and an intentional redundancy of a common message to prompt behavior change. Such an approach is often seen as incongruent with traditional nutrition science information dissemination. And yet, with one in every 20 internet clicks going to one of the top 20 social networks and with 81% of “health seekers” finding information through the internet rather than through medical professionals, social media offers the power to message credible nutrition and health science, if utilized skillfully.

 

This presentation will delineate peer-reviewed versus peer-to-peer social media communication styles, suggest guidelines for using social media to communicate about body weight management as well as document current information available for a “diet information seeker” trolling for information online.

 

The overall goal of this presentation is to share insights about how to harness the power of social media in order to message credible nutrition science with an emphasis on weight management behaviors.


Terry DagradiMedical Archive or Contempory Art?

The Legacy of the Harvey Cushing Brain Tumor Registry

Terry Dagradi

Photographer & Imaging Specialist, Yale University

 

More than 70 years after the death of Harvey Cushing, American neurosurgeon and pioneer of brain surgery, the question still remains what to do with the 800 bottles of brains and specimens and some 15,000 5x7 inch glass and gelatin negatives he left behindórecords of the patients Cushing cared for. Why and how to preserve an archive that continues to tell a medical story beyond its original intention through their compelling photographic images? The challenges presented by the digitization of this unique body of images will be discussed, as well as their unveiling to the public through a recently published book The Legacy of Harvey Cushing in Portraits of Patients (Theime, 2007).

 


John GambellBranding the University

John Gambell

Yale University Printer

 

Traditionally, Yale has functioned as a large, decentralized institution where some deans and department heads assumed "branding" to be about distinguishing themselves from Yale. This is changing.

 

While emerging technologies encourage independent communication and brand expression, Yale is increasingly committed to presenting itself-- and its intellectual riches-- in a consistent, appealing, culturally sensitive way that emphasizes association with the Yale brand.

 

This presentation will illustrate and comment on the history of Yale's efforts to consolidate its visual brand in the last decade, and will propose an approach to installing a graphic identity that addresses the challenges of doing so in a decentralized organization like Yale. It will also discuss ways that graphic design and typographic practice-- often now overshadowed by the ascendance of branding and marketing-- can be synergistically harnessed to enhance institutional communications in the full range of media.



Michael GetzModels & Tools for Rapid E-Learning Development

Michael Getz

Illumina Interactive

 

In the past, producing successful interactive online learning applications has been a labor- and cost-intensive endeavor for most companies. However, a number of new tools and authoring approaches have appeared recently that are enabling organizations to design, develop and deploy effective, engaging programs at significantly reduced time and cost without sacrificing creativity or interactivity. In this presentation, we'll demonstrate a number of e-learning applications produced with these emerging tools, and explore the process for storyboarding, developing and deploying instructional programs with them.

 

This presentation is geared towards marketing, training and communications professionals at health care and life-science organizations as well as contract instructional design and e-learning vendors.



Fran HegartyCrossing Boundaries and Opening Windows

Fran Hegarty, Denis Roche, Catherine McCabe & Shaun McCann

St James's Hospital, Dublin, Ireland

 

The Open Window project in St James's Hospital Stem Cell Transplant Unit has established a framework whereby Artists, Engineers and Medical Staff can come together to explore how multimedia technologies can reduce the negative effects of isolation on patients. The group has developed and implemented a system that creates a virtual window in the patient's room, connecting patients to people and places, and giving them access to art works. The project is being rigorously evaluated using a randomised control trial.

 

This presentation will explore the challenges faced in bringing the project to fruition. Creative technical solutions were needed to allow multimedia technology be placed in the clinical environment. Similarly new ways of working with Artists were developed that protected the artistic endeavour while still exercising the hospital's duty of care. We will illustrate how the innovative solution developed as a result of individuals working across professional boundaries.



The Galapagos Project

David Hirsch

Yale Center for Media and Instructional Innovation

 

Inquiry-based learning relies on three critical skills: observing, asking questions, and refining questions within a larger community of researchers. In summer 2005, we accompanied a Yale biology professor to the Galapagos to document, in high-definition video and photographs, the Islands' unique wildlife and habitats. These media form the core of a learning activity that hones undergraduates' ability to observe critically, to ask questions, and then refine those questions into research proposals through peer collaboration.

 

(cmi2.yale.edu/instructional_solutions/projects/galapagos/index.html)


Lori KleinGeneralist or Specialist and What Does Your Title Suggest?

Lori J. Klein

Reference and Web Services Section

National Library of Medicine

 

In today's job market, there are differing opinions on generalists versus specialists. Discussion with this terminology started several years ago, and has not gone away. It does not matter the career, whether medical, information technology, human resources, or something else. You may think yourself a specialist, while someone else thinks you are a generalist - it all depends on the context. Related to this, your title may reflect one type or the other, or may not signal.

 

This presentation will use some background information and examples from the author's career, but this will also be an interactive session, discussing some of your positions and titles. How others see what you do may surprise you!



Craig LocaitisInteractive Video Outreach and Distance Learning for Minority High School Students

Craig Locatis, Cynthia Gaines, Wei-Li Liu, Michael Gill, Gale Dutcher and Michael Ackerman

National Library of Medicine

 

The National Library of Medicine's Office of Outreach and Special Populations has partnered with NLM's Office of High Performance Computing and Communication to offer distant learning opportunities to minority high school students that encourage scholarship and the pursuit of careers in health. A pilot program was developed with the Charles R. Drew University of Medicine and Science, one of four US African American medical schools, and the King Drew Medical Magnet High School, one of the few medical magnet high schools in the US serving African American and Hispanic students, both in south central Los Angeles. The program employs real time interactive video and involves presentations on selected topics related to the school's curriculum and the health needs of the population as well as follow up presentations on related information resources. Although a range of ethnic backgrounds are represented, presenters are often recruited having ethnicities similar to the students. The program was recently expanded to include schools serving Inupiaq Eskimos in Kotzebue, Alaska.

 

The program's evolution over time and its assessment will be described. Issues associated with developing synchronous distant learning programs involving different schools, varied school schedules and calendars, and institutions in multiple time zones will be discussed.



Pat LynchEvolving the Web "Enterprise Interface" at Yale University

Patrick J. Lynch

Director of Special Technology Projects

Information Technology Services (ITS), Yale University

Author: Web Style Guide

 

You can't optimize a library by writing a really good book, and you can't improve an organization's web presence by designing one site at a time. Like many universities, Yale's web presence consists of financial, collaboration and communication technologies like uPortal, the Google Search Appliance, web content management, knowledge management, SharePoint, RSS, Sakai, Oracle applications, as well as over 500,000 pages of static HTML. This talk will look at our efforts to evolve not just a more efficient way of approaching web publishing, but a move to a more standardized "enterprise interface" that offers the possibility of a much more consistent, unified experience to Yale's various internal and external web audiences.



Helen OsborneHealth Literacy: What It Is and Why It Matters to You

Helen Osborne

Health Literacy Consulting

Author: Health Literacy from A to Z: Practical Ways to Communicate Your Health Message

 

"Health literacy" is a term being bandied about a lot today. But what really is health literacy and why should health communicators care?

 

This presentation will highlight reasons why health professionals of all disciplines are paying attention and working together to improve health understanding.


 


Steve PendryConfessions of a One Man Band: Going it alone in biocommunications

Steve R. Pendry

Media Services Specialist

Mary Greeley Medical Center, Ames, Iowa

 

Moving into hospital-based medical media services after 30 years in academic biocommunications entails many changes; but in this case, the most profound has been the shift from managing a team of specialists to serving as "the media guy" for nearly every media-related need in the medical center.

 

Using a case study approach, this presentation will examine several aspects of this quantum shift in responsibilities. It will detail some of the key adjustments in operational approach and technology needed to get the job done with minimal staffing. The central problem of balancing increasing expectations with limited resources will be considered, along with some proven ways of closing the gap. Key examples of media technology problems and solutions will be presented, with specific product and technique recommendations for minimizing the labor component and maximizing the quality and reliability of delivered products. Differences in the cultures and management's view of medical media support services will also be discussed.

 

The move away from a management role into broad-based, hands-on responsibilities provides both rewards and challenges. Here are some insights into how it's working for one longtime biocommunicator.



Joan SabaEmerging Trends Integrating Media Design with Healthcare Facility Design

Joan Saba, AIA, FACHA

Healthcare Architect

Partner, NBBJ (www.nbbj.com)

 

The explosion of communication and information delivery design opportunities has a profound impact on the planning and architectural design of state of the art healthcare environments. Presented through the experiences of an academic medical center design architect, this session will explore these opportunities through case studies of recent, current and future projects focusing on:

  • integration within clinical practice
  • human centered communication
  • branding
  • technical requirement for space
  • flexibility for future change
  • integrating with medical center media services
  • what can we do better?

The case studies with include examples from Cleveland Clinic, Massachusetts General Hospital, University of Washington and Southwest Washington Medical Center.

 


Geraldine ThompsonArt in Medicine & Medicine in the Arts

Geraldine Thompson

Head of Medical Illustration Services

Manchester Royal Infirmary

Manchester, England

 

 

This presentation will discuss the work/life balance for the creative personality addressing the uses of new technologies (as in programming) and diversifying the work of a Medical Illustration Unit in the United Kingdom. It will address issues such as creating opportunities for staff, in both the uses and application of new software and technologies to renew old methods of working. Furthermore, it will discuss the uses of fractal art, 3D animation, and partnerships with art charities including, workflow management and lateral thinking for income generation. It will conclude by addressing the creative personality and the holistic approaches I have employed to manage an environment, which "houses" diverse skills.



Tapping into Free Multimillion$ from the Feds for Telehealth

Ngoc Tran

Iowa Communications Network

 

Since 1997, the Federal Communications Commission (FCC) has had $400 million annually to ensure rural healthcare providers pay no more than their urban counterparts. Yet each year, the money remained untapped. In September 2006, applications for pilot programs throughout the United States were requested. Of the 81 applications, 69 were awarded, with a total of over $417 million awarded over three years.

 

The Iowa Hospital Association (IHA) was awarded $9.95 million by the FCC to build a secure, high-speed network for advanced telehealth. Each of the 97 hospital will have access to other hospitals, the Internet and Internet2, and 1 gigabits of throughput for telehealth services. The IHA will use the federal money to fund 85 percent of their new network for telehealth services such as: remote patient care, medical imagery, terrorism and disaster preparedness and response, and transfer of electronic medical records.

 

This presentation will inform and motivate the audience to seek out millions of dollars of unclaimed federal money to create advanced telehealth networks for radiology, health record transfers, medical imaging, etc.



Jennifer TorranceImplementing an Enterprise Level Digital Asset Management (DAM) System

Jennifer L. Torrance

The Jackson Laboratory, Bar Harbor

 

In 2004, a small group of communications professionals at The Jackson Laboratory began a grass-roots effort to implement an enterprise-level Digital Asset Management System on campus. After three years, Phase I of this project (images) is in active use, but much more development remains. This session will provide an overview of the process followed to date, including:

  • forming a cross-institutional committee
  • conducting preliminary needs analysis
  • gaining senior management support
  • preparing vendor RFPs
  • cost benefit analysis, budget proposal and defense
  • vendor selection and product testing
  • metadata and taxonomy development
  • installation and testing of development and production instances
  • allocation of personnel resources for asset ingestion and data migration
  • establishing good governance practices, and
  • phased roll-out to the employee base

Product specific issues will not be addressed. This session will share insight and recommendations for others who may be considering or are in the early stages of implementing DAM at their institutions.



Arthur UyeyamaDesign and Production of HD Digital Signage:

Programming, user interface, motion graphics, and editorial production considerations

Arthur Uyeyama

Media Services, The Credit Valley Hospital

Mississauga, Canada

 

Credit Valley is installing a 15 screen HD Digital Signage System designed by Sharp Canada and Area Communications. The signs will deliver videos, live web sites and messages to staff, visitors and patients. Each screen is capable of playing unique content regardless of location. The focus of the talk will be the production process to create, produce and deliver content for an HD 1920 x 1080 screen. Considerations such as video encoding and up-conversion of existing programs, interface design, still and motion graphic design utilizing Adobe Flash and Apple Keynote, programming and scheduling will also be discussed.



Ray Aldrete
Ray Aldrete is a senior associate in Red Team Advisors, Inc., a specialized workflow and document management consulting firm. Aldrete works to provide direction and leadership in organizational development and effective management in industries ranging from manufacturing to financial services. Before joining Red Team, Aldrete held positions as Senior Director of Media at Rockefeller University and Director of Photography at the University of Texas Health Science Center in San Antonio. He is a Registered Biological Photographer and has served on the Board of both HeSCA and ABCD. While working in medical media and with Red Team, Aldrete developed vast experience in fine tuning work processes, implementing change and helping departments understand the power of a retail service mentality in expanding customer relations.
David Bolinsky
After receiving his AMI-accredited BS in Medical Illustration from Ohio State University in 1974, David Bolinsky accepted a joint faculty appointment as a medical illustrator with Michigan State University?s Veterinary/Human Medical Schools. David?s Illustrations appeared in books and early medical education videos over three years. He completed premed and advanced graduate anatomy courses during that time, and enrolled in MSU College of Human Medicine in 1977. After two years in medical school and a year?s leave to illustrate a book, Bolinsky accepted an invitation to become senior Medical Illustrator at the Yale School of Medicine, in 1981. An Active Association of Medical Illustrators Member since 1983, David left Yale in 1984 to found Advanced Imaging, his first award-winning pioneer digital medical animation company. David co-founded XVIVO Scientific Animation with Mike Astrachan, in 2001. XVIVO is an award-winning, full-service Medical and Scientific Digital Animation company, whose work has attracted international attention. A few of XVIVO?s clients include Merck, Genentech, Novartis, Pfizer, HBO, NBC, NOVA, PBS, Disney Imagineering, Harvard, Yale, Johns Hopkins, The Arizona Heart Institute, The Smithsonian Museum, Chicago?s Museum of Science and Industry, DARPA and many more.

David is frequently asked to give lectures and attend panel discussions. Recent talks include presentations at TEDMED2; TED2007; 56th American Society of Tropical Medicine and Hygiene Conference-2007 Conference; 2007 Guild of Natural Science Illustrators Conference; Keynote Speaker at the State of California’s Education Conference- Transforming Schools and Communities in the Creative Age, and Keynote Speaker at the 2007 Association of Medical Illustrators Convention. David presented and was a panelist in 2007 at Chicago’s Field Museum at the kickoff conference for E.O Wilson’s (Harvard) TED Prize project- The Encyclopedia of Life. David gives an annual workshop and panel discussion for the Johns Hopkins Center for Talented Youth, at Weslyan University; and an annual lecture on Visual Media in Law at the Quinnipiac University Law School. David has an on-going advisory affiliation with Chicago’s Museum of Science and Industry where science and health exhibits are being completely redesigned, and for whom XVIVO is beginning to create new animations. Interviews this year with Wired Magazine, Reuters News Service, The International of London, the San Francisco Chronicle, NBC News and the Hartford Current were recognition (for the whole XVIVO team) stemming from XVIVO’s creation of Harvard’s Molecular and Cellular Biology animation, The Inner Life of the Cell, which was profiled by Robert Krulwich this year on The ABC Evening News.

David?s current pet project is a book: Pluripotential: How Stem Cells Will Change Your Life, in collaboration and with advice from friends and faculty (who will be named if the book turns out well!) at Stamford University; Kings College, London; Harvard University and the Harvard Stem Cell Institute.
Katie Bowler

Katie Bowler is senior manager of communications at Tulane University School of Public Health and Tropical Medicine. She is editor of Global Health magazine, which recently earned first place in a Press Club of New Orleans competition. Her work has appeared in numerous newspapers, magazines, and journals. She is the website project developer for ?40 Days and 40 Nights,? an exhibition supported by the Louisiana State Archives and featuring New Orleans artists? response to regional rebuilding. Katie recently earned her MFA in creative writing at Warren Wilson College, where she was awarded the Friends of Writers Grant and the Lisel Mueller Grant. She lives in Louisiana with her two daughters.
Patrick Campbell

Patrick Campbell is director of client technology and a founding member of Aquent's On Demand team, which includes its project management solution, RoboHead, and its digital asset management solution, MajorTom. During his tenure with the company, Patrick served as a managing consultant providing professional services around requirements gathering, implementation, and training of project management and digital asset solutions. Prior to joining Aquent, he was heavily involved in catalog direct marketing, headed up international marketing communication organizations, and managed global business-to-business marketing.
Terry Dagradi

Terry Dagradi is a photographer and designer at the Yale School of Medicine. He is archivist of the Harvey Cushing Brain Tumor Registry, an amazing collection of biological specimens, glass plate negatives, and medical records of patients cared for by Dr Cushing dating from the early 1900?s ? 1930?s. As Curator & Technical Advisor to the Yale Medical Group Art Place Exhibitions begun in 2000, Terry helped transform a busy clinic building into vibrant public gallery space ? Presenting Art in a Healing place. He is also Co-Founder of New Haven Photo Arts Collective in 1996 ? People connected by a similar passion for photography can make great things happen together while supporting and encouraging the ideas of individuals.
Jay Drayer

Jay calls himself a "recovering CFO" and continually refers to the lessons he's learned from his 20 years of experience, the most recent 7 years of which have involved starting and developing growth-oriented companies in San Francisco and Houston in the capacities of COO, CFO investor. In 2006 he founded CareFlash in connection with two experiences in his life. One gave him the indication that there was a compelling need for CareFlash. The other gave him the motivation to leave the world of corporate finance to pursue his entrepreneurial passion. The experience that provided Jay the notion that there was a need for CareFlash surrounded an extended stay with his father-in-law hospitalized in an ICU ward -- the first time that Jay had been in a caretaker circumstance to someone dealing with chronic healthcare challenges. The experience that gave Jay the motivation to develop CareFlash surrounded the 9/11 tragedies where he witnessed the second plane's impact on the WTC as he headed to a 9am meeting on Wall St., exiting the subway in time to witness the incident. It was this experience that provided him the motivation that ultimately became the inception of CareFlash.

Jay has extensive hands-on experience with M&A, international business, business development and fundraising. He is a CPA in Texas and a board member of the Financial Executives International's (FEI) - Houston Chapter and the University of Houston's Bauer Business School's Alumni Association. He served on the boards of the University of Houston MBA Alumni and the Texas Society of CPA's - Houston Chapter where he was named outstanding committee chair in 2000. He received his BBA from the University of Texas at Austin in 1986, and his MBA from the University of Houston in 1994.
John Gambell

John Gambell is the Yale University Printer, a role established in 1920 that provides graphic design, editorial, art direction, and quality-control services in all areas of University communication from campus signage to branding. In 1999 he led a major project to rework Yale University's 1995 Web front door, and in 2006 his office provided design leadership that resulted in the current appearance of the Yale University and Yale School of Medicine sites. In 2001 he commissioned from Matthew Carter the proprietary typeface "Yale," which has become a core visual component of the University's graphic identity. In addition to design responsibilities, the Office of the University Printer edits and publishes the annual print and Web editions of Yale's seventeen course catalogues.

Prior to becoming University Printer in 1998, Mr. Gambell operated a design studio in New Haven that produced a range of print publication and museum exhibition catalogues, as well as Web sites, signage, and packaging. His design work has been recognized with awards from American Association of Museums, American Association of University Presses, New England Museum Association, Maine Photographic Workshops, and many others.

Mr. Gambell received a B.A. in English from Middlebury College and served for a number of years at Mystic Seaport in its Education Department. He simultaneously studied printmaking and graphic design at Wesleyan University and worked on several photographic printing projects under the direction of Richard Benson in Newport, Rhode Island. In 1981 he earned an M.F.A. in graphic design from Yale School of Art, where he has taught design and typography at the graduate and undergraduate levels since 1983. He currently holds the faculty rank of Senior Critic.
Michael Getz

Michael Getz is the founder and president of Illumina Interactive, a Massachusetts-based custom e-learning, web and multimedia development company focused on applying interactive media technologies to address the unique training requirements of organizations in the healthcare and life sciences industries. Getz is a senior creative and technical project director and producer with over 20 years of expertise in the design, programming, production and management of Internet- and multimedia-based applications for corporate, industrial and educational markets. He has developed applications for life science companies including Boston Scientific and Covidien, academic institutions including the Harvard, Brown and Tufts University medical schools, as well as government agencies including the National Institutes of Health, US Department of Veterans Affairs and Environmental Protection Agency.
Fran Hegarty. Project Manager.

Fran currently holds the position of Principal Medical Physicist in St. James?s Hospital where he works supporting the application of high technology in Medicine. He works primarily in the Critical Care Units and Operating Theatres. He studied electronic engineering in the early eighties and his Masters degree was in Medical Physics taken through the department of Clinical Medicine in Trinity College Dublin. He is a member of the Health Sciences Faculty in Trinity College and is the course co-coordinator of Trinity College?s Postgraduate Diploma in Clinical Engineering. He has a wealth of experience in leading multidisciplinary projects within St James?s concerned with facility development and implementation of health informatics systems. His research interests include physiological measurement, medical optics, clinical engineering, assisted living technologies & art in health. He has studied Classical Guitar is an experiences audio engineer and producer and has written original music for Theatre, Film & T.V. He is a founding member of the Open Window Project and given his skill mix is well suited to act as project manager and synergist.
Denis Roche. Curator.

Denis Roche has a Masters in Fine Art from the National College of Art and Design, Ireland. He has a strong interest in Art in Health topics and his research reflects this. He uses technology in this practice and a number of his installations use lighting, sound, music and film. Denis is also a very active composer and has worked in Ireland and Hollywood on film scoring. He has also composed for a number of Dance Companies. He founded and is CEO of 4th Promise Ltd, an art in health company.
Catherine McCabe. Research Fellow.

Catherine has a background in Nursing. She is currently a research fellow and lecturer with the School of Nursing and Midwifery at Trinity College Dublin. She has researched and published widely on the topic of patient centred communication in nursing. She believes that Open Window represents a patient-centred intervention that acknowledges the individuality of patients, their experience of having a life threatening illness and their need for a healing environment. Her primary role in this project has been to design and conduct the research study, however, she also acts as patient advocate by bringing their views and experiences of the system and art works to the review committee and Curator.
Professor Shaun McCann. Project Director.

Prof. McCann is a consultant haematologist at St James?s Hospital Dublin and Professor of Haematology at Trinity College Dublin. He carried out the first stem cell transplant in Ireland in 1984 and since then the unit has performed over 1000 transplants for leukaemia and related diseases in adults. He originally conceived of the idea of trying to minimise the sense of isolation experienced by patients undergoing stem cell transplantation for leukaemia. These patients are treated in single rooms and may be in isolation for periods of up to 6 weeks. He was determined to conduct a scientific evaluation of ?Open Window? as no such evaluation of any art intervention in hospitals had previously been published. He has had an interest in art all his adult life.
Manny Bekier is Director of Biomedical Communications at S.U.N.Y Downstate Medical Center in Brooklyn, N.Y. He also holds a faculty appointment with the School of Public Health. Manny earned an M.S. from the Medical College of Georgia Graduate School in Medical Illustration.

He currently serves on the Board of Governors of Association of Biomedical Communication Directors (ABCD) and is their Association Editor to the Journal of Biocommunications. Manny served last year as President of ABCD. He also served as President of S.U.N.Y Educational Technology Officers Association.

In addition to his professional endeavors, Manny has worked for Steven Spielberg's Shoah Foundation, conducting video interviews with survivors of the Holocaust. He also, as part of a humanitarian mission in 1999, visited refugee camps in Kosovo. Today, Manny speaks out on the crises in Darfur. An article about his life as an activist was published in the Fall '99 issue of Lifestyles Magazine.
Stephen R. Pendry

Steve Pendry is the Media Services Specialist at Mary Greeley Medical Center, Ames, Iowa since 2004. He previously served as Manager of Biomedical Communications in Veterinary Medicine at Iowa State University since 1973.

Special interests include presentation design, video production, presentation facility design, digital photography and presentation technology training.

David A Hirsch

David Hirsch is Associate Director for Course Development for the Yale Center for Media and Instructional Innovation. He was part of the team who went to the Galapagos Islands to document, in high-definition video and photographs, the islands' unique wildlife and habitats. These media were incorporated into a web-based research tool used in Professor Stephen Stearns's popular undergraduate course, "Principles of Evolution, Ecology, and Behavior."
Lori Klein

Lori J. Klein is a senior member of the Reference and Web Services Section, Public Services Division, of the National Library of Medicine. Lori still helps consumers, health professionals, and researchers find sources to meet their needs. She recently led the editorial review process for Citing Medicine: the NLM Style Guide for Authors, Editors, and Publishers (available free at www.nlm.nih.gov/citingmedicine). Lori is responsible for coordinating the MedlinePlus Go Local projects around the country (35 projects in December 2007). For about the last 10 years, Lori?s official title is "Senior Electronic and Non-print Programs Coordinator."
Craig Locatis, PhD Educational Research Specialist
Office of High Performance Computing and Communications
Lister Hill National Center for Biomedical Communications
National Library of Medicine

Craig Locatis has been with the National Library of Medicine since 1979. While at NLM he has worked on a wide range of projects involving applications of technology to education and healthcare. In his current position, Dr. Locatis manages research contracts testing advanced high performance computing and communications technologies in healthcare as well as NLM's internal collaboratory program. He was a principal in establishing NLM's Collaboratory for High Performance Computing and Communications and its predecessor Learning Center for Interactive Technology. While at NLM he has developed courseware for the web and interactive computer based and videodisc programs, reviewed authoring systems, worked on the interface and online help for NLM's first online catalog, and managed a project, funded by the State Department, to connect the National Medical Libraries of eight Newly Independent States to the Internet after the fall of the Soviet Union He is a consulting editor for the journals Educational Technology Research and Development and Computers in Human Behavior. Dr. Locatis received his Ph.D. from Syracuse University.
Patrick Lynch

Patrick J. Lynch is the Director of Special Technology Projects in the Office of the ITS Director at Yale University's Information Technology Services. In his 35 years with Yale University he has been a medical illustrator, biomedical and scientific photographer, audiovisual producer, and for the past 20 years a designer of interactive multimedia teaching, training, and informational software and web sites. Pat has won over 30 national and international awards for his work, including the 2005 Pirelli INTERNETional Awards for Best Overall multimedia teaching site, and best site from higher education, the 1992 Best-in-Show Award from the Health Sciences Communications Association and a Gold Medal, Silver Medal and Award of Excellence in the international INVISION Multimedia Awards.

Lynch has authored over 100 professional papers, magazine articles, and book chapters, and published three books?A Field Guide to North Atlantic Wildlife, Web Style Guide, and Manual of Ornithology?with Yale University Press. He has been a consultant and invited speaker on web design and web communications issues to many universities, government agencies, corporations, and non-profits groups, and regularly does talks, workshops, and professional papers in biocommuications, academic computing, medical illustration, biomedical visualization, and web publication. His personal Web site is at patricklynch.net
Helen Osborne M.Ed.

Recognized as an expert in health literacy, Helen Osborne M.Ed., OTR/L helps health professionals communicate in ways patients and their families can understand. She is president of her own business, Health Literacy Consulting, based in Natick, Massachusetts. Helen is also the founding director of Health Literacy Month ? a worldwide campaign to raise awareness about the importance of understandable health information.

Helen speaks, consults, and writes about health literacy. She is in her ninth year as a columnist for Boston Globe Media?s On Call magazine, writing about patient education and healthcare communication. She is also the author of several books, including the award-winning Health Literacy from A to Z: Practical Ways to Communicate Your Health Message published by Jones & Bartlett. Her newest publication is the Health Literacy Month Handbook: The Event Planning Guide for Health Literacy Advocates.

To learn more about Helen?s work, please visit the Health Literacy Consulting website at www.healthliteracy.com.
Joan Saba

Joan Saba, Partner at NBBJ, has devoted her architectural career to developing innovative healthcare facilities in the Northeast. She brings an in-depth understanding of the challenges posed by designing first-rate operations that provide proven value to owners and patients alike. Known for her ability to steer committees and communities to consensus and for bringing large-scale, complex projects to successful completion, her talent includes creating effective and efficient solutions to meet the challenges of a range of healthcare building types-community hospitals, academic medical center and specialty centers.

Over the past 25 years, Joan has become an expert on working with challenging urban environments and designing complex and successful Academic Medical Center projects such as, Massachusetts General Hospital, Boston, Massachusetts; Medical University of South Carolina, Charleston, South Carolina; and Emory Medical School, Atlanta, Georgia.

Before joining NBBJ in 1996, Joan received a Bachelor of Architecture from the Carnegie Mellon University. She continues to nurture his interest in education and her passion for design through lectures and presentations on transformational healthcare design.
Jennifer Torrance

Jennifer L. Torrance is the Senior Manager of Multimedia Services at The Jackson Laboratory, a nonprofit genetic research institution in Bar Harbor, Maine. The Multimedia Services group is comprised of ten technical professionals, and supports all graphic design, photography, videography, printing, videoconferencing, and audiovisual services for the institution. A proven leader and public speaker, Ms. Torrance?s contributions to the Laboratory include driving efforts to implement an enterprise-level digital asset management system, establish brand standards, and centralize disparate communications functions. She is currently a member of the Board of Directors of the Association of Biomedical Communications Directors (ABCD), and is a member of the Health and Science Communications Association (HeSCA).
Ngoc Tran

Ngoc Tran is Marketing Manager for the Iowa Communications Network (ICN), the state of Iowa?s telecommunications network. His responsibilities include developing new technology services, developing pricing and revenue models for telecommunications services, producing technology and services reports, producing marketing collateral, and provide customer and sales force training on services. Ngoc co-authored the grant proposal submitted to the FCC, whereby the IHA was awarded $9.95 million in federal money.
Arthur Uyeyama is the Manager of Media Services at The Credit Valley Hospital. As a bio-communications specialist for 16 years, Arthur has produced countless live events and videos as well as managing a busy media department. He does everything from taking O.R. photos to producing a locally-aired magazine-format show about the hospital, to directing and mixing medical podcasts for the hospital’s website.

Arthur launched into his documentary career with a hard look at Japanese internment in Canada during WWII, which aired on TVOntario. Canada was at war and no one was without suspicion. Illuminating a dark period in Canadian history, the story follows ordinary Japanese Canadians as they descended into what was a personal caldron of emotion and financial ruin.

Arthur found himself on the other side of world for many years as an assistant director in Osaka, Japan with Asahi Broadcasting Corporation and a Production Manager for IMAX films in Japan and in Asia in general. His resourcefulness brought many a production back from the badlands of Alberta to chasing the Komodo Dragon in Indonesia.

Arthur has also devoted his talents to documenting a medical mission to China, and learning to play the saxophone. He is also a devoted Pat Metheny fan!
Carol A. Beckerman

Carol A. Beckerman has more than 25 years of biomedical communications experience in a variety of settings. Her master's degree is in Biomedical Art and Photography. She has also completed a certificate program in Marketing and Promotions and coursework in Ethics in the Workplace.

Although Carol's educational emphasis was in medical illustration, her career has been varied: video producer at a teaching hospital; director of a marketing/communications department at a medical device manufacturer; communications director at a children's blindness agency; and since 1984, as the president of a medical marketing/communications company. Her career skill set includes project management, strategic planning, copywriting, scriptwriting; art direction and overall - creative problem-solving. She has also held teaching positions at two local community colleges.

Carol is a past-president of the Health and Sciences Communications Association. Her creative passion has been watercolor painting since college, but regrets not carving out enough time to pursuit this passion.
Tom Kidder

Tom is a scriptwriter, cameraman, editor, and producer, primarily of health education documentary films and videos. He is producer-writer and manager of the Media Services department of the Dartmouth-Hitchcock Medical Center in New Hampshire. Through part of his career, Tom lived in northern India, producing health-related video for medical organizations in India and Nepal and teaching media and theater in an international school. His Broadcast work includes long running Doctor Is in series and CancerStory, a mini-series, both produced for American Public Television.
Keven Siegert

Keven Siegert is the Associate Director of Biomedical Communications for the University of Arizona College of Medicine - Phoenix. As a biocommunications specialist for more than twenty three years, Keven has produced more than 2000 live events and 250 video programs. He was named "Video Artist of the Nineties" by the Tucson Citizen and has received national and international awards for his work, including a Pima Arts Council Visual Arts Fellowship. He is one of the lead members of the planning team in the creation of the state-of-the-art media facilities at the new medical school in central Phoenix, which began its first class of students in July of 2007.
Geraldine Thompson

Geraldine Thompson began her career by studying Fine Art, Graphics and Photography at the Newport School of Art & Design and then took a Masters in the Science of Medical Photography and Audiovisual Media in Medicine, at the University College of Medicine, Cardiff. Whilst completing her Masters (1999), she worked within the NHS for various departments since 1994, and privately for cosmetic companies such as L’Oreal, applying skills in research macro-photography.

Geraldine has been a member of the Institute of Medical Illustrators (IMI) since (1994) and subsequently trained in Ophthalmology to become a qualified diabetic screener/grader becoming a member of the Association of Ophthalmic Imagers.

She has published material, in the Journal of Audiovisual Media in Medicine (UK), the Dermatology in Focus (2005) and has won numerous awards including several Kodak photographic medical awards.

Whilst working in Medical Illustration, Geraldine also maintained an interest in the visual arts by becoming a fully qualified Adult Education tutor, teaching drawing and painting skills.
William Brown

William Brown directs the Eli Whitney Museum. He trained as a Clinical Social Worker at Columbia University. Early in his career he grew interested in bright and inventive students who were faltering in conventional classrooms. He noticed that historically artists, inventors and entrepreneurs have flourished in learning domains outside of the conventional classroom. He has made the Eli Whitney Museum into a learning laboratory that allows children to develop imagination, craftsmanship and confidence. For twenty years the Museum has engaged young apprentices who have collaborated in the design and production of the 70,000 projects its workshops produce annually. Those apprentices have gone on make substantial contributions as professionals and artisans.