Welcome by Meeting Planner

8:15 - 9 AM

It's Made of People: Online Community Makes the Internet Hum
Mark Surman, The Commons Group, Toronto, Canada
www.commonsgroup.com/commonspace

When most of us think 'Internet', we imagine wires, widgets, and stories. But the real story of the Internet is people -- people connected through online communities that reach around the corner and across the globe. At once practical and entertaining, this presentation looks at the practices and principles that make online communities work. It will also include a tour of successful online communities and ideas on how to include online community strategies within healthcare-related Internet projects.

Mark Surman is President of The Commons Group and one of Canada's leading experts on the collaborative use of the Internet. Mark had advised governments, global associations and grassroots groups on how to build community and increase organizational impact using the Internet. He has also lead dozens of successful web site and open source development projects with focus on collaboration and information sharing. He has written a number of articles and manuals about "collaborative online business" including Commonspace: Beyond Virtual Community (co-author, Darren Wershler-Henry).

Building a Consumer Site that Works
Clynt Taylor, Vice President of Marketing, HealthVision

This presentation will show how to develop and maintain a consumer health site, by using case studies at a variety of institutions. The following areas will be discussed:

- Defining objectives, such as growing market share and/or linking patients and consumers to your organization.
- How to develop layout and design based on objectives.
- How to use interactive tools and dynamic content to support objectives.
- How to maintain the site using content management tools, consumer messaging add-ons and a consumer desktop product.

Dynamic Content as the Future of the Internet
Stephan Lesiure, Macromedia Canada

Implementing a Data-Driven Internet Site for a Health Care System
Jamie Guth, Director, Public Affairs/Marketing, Dartmouth-Hitchcock Medical Center

This is the case history of an 18-month process of moving a decentralized internet site for 14 organizations into one centralized, data-driven site. This presentation will include a discussion of the following:

- Review of the types of tools that were considered
- Merging local and licensed content
- Interactive services (Patient Online and HowsYourHealth.com)

KidsHealth.org: Licensing Children's Health Content
Neil Izenberg, MD, CEO, KidsHealth.org

Creating, designing, editing, serving and reviewing children's health content is laborious and expensive. Dr. Izenberg will demonstrate a simpler alternative used by a number of hospitals: KidsHealth content dynamically served-up onto their own site within the hospital's own look and feel.

HealthVision: Content Management Tools & Licensed Content
Clint Taylor, HealthVision

Case histories of institutions using HealthVision content management tools and licensed content.

Verus: An Interactive Pregnancy Resource & News Center
Thomas C. Lawry, CEO, Verus, Inc.

A demonstration of an interactive pregnancy resource center and personalized news center.

WebBuild: Developing an e-Learning, Organization Wide Platform
Marc E. Smith, Executive Vice President, Operations, and
Carl Pahapill, President & CEO, HealthyConnect

Demonstration of WebLearn for developing an E-learning organization wide platform that delivers four key values:
(1) management and tracking of compliance training throughout the organization;
(2) reporting tools that provide outcome/performance based measurement of staff knowledge;
(3) the ability to develop and deliver in-house standardized courses; and
(4) management of certification, transcripts and competencies for all employees.

Beyond 'Click This': Blackboard Integration into Teaching/Learning: A Panel Discussion

Karen Adsit, Ed.D., Director, Walker Teaching Resource Center, The University of Tennessee at Chattanooga

Dean Shaffer,M.S., Director, Instructional Technology, DeSales University

Ellen Nathan, M.Ed., Instructional Technology Coordinator, Butler University

Tracy Chapman, MEd, Assistant Director of Information Technology and
Learning Resources School of Pharmacy and Allied Health, Creighton University, Omaha, NE

The panel will discuss how the Course Management Software, Blackboard, impacts the teaching/learning environment at their campuses. Integration, faculty and student training, pedagogical modifications, and increased job responsibilities will be presented. The panel members all work in higher education settings that offer medical and allied health programs.

This conference is being presented by
the Health Sciences Communications Association (HeSCA)

Questions or comments regarding HeSCA's websites? Email Keven Siegert at keven@hesca.org