Presentations

2007 HeSCA Meeting - Toronto, Canada

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This conference attracts outstanding speakers from all over the world. Connect with other health care and science communications professionals in the areas of telehealth, web site development, media production, instructional design, media library, clear communication, and communications management. Digital Presentation System Pros and Cons: Replacing Posters with Electronic Exhibits Lynda Banzi, MFA Massachusetts General Hospital The Radiology Society of North America (RSNA) has recently introduced a proprietary digital presentation system that would take the place of backboard print posters at the annual meeting. The meeting, which drew over 62,000 participants in 2005, is the largest medical assembly in the world. Over the past three years the system and our approach for designing electronic exhibits has evolved. This presentation will demonstrate and critique the RSNA digital presentation system, explain work-flow changes in preparing educational exhibits, and briefly discuss electronic exhibits formats at other medical meetings. It will include highlights of our RSNA digital presentations and discuss our plans for continuing to adapt to this medium.
Larger Than Life in Times Square Arlyn Bonfield Biomedical Media ( www.biomedicalmedia.com ) Video producers tend to think in a horizontal 4x3 aspect ratio – or 16x9 with the advent of widescreen. But not all TV screens are created equal. The face of the NASDAQ building in Times Square has a 7 story high, vertical format, curved screen dotted with multiple windows that runs 24 hours a day, rain or shine. It competes with video projected on dozens of other buildings in one of the busiest intersections in the world. When one of our clients, a surgical device manufacturer, recently had the opportunity to run a 30 second spot on this screen on the day of their IPO, they asked us to produce it. This presentation will discuss the production challenges faced and solutions implemented to create a video that would successfully run in this environment.
Digital Image Workflow: Creating a solution to meet the varied needs of producers and end-users in a major teaching hospital and medical school Paul Crompton Head of Medical Photography, Media Resources Centre Cardiff and Vale NHS Trust & Cardiff University University Hospital of Wales The Media Resources Centre at the University Hospital of Wales in Cardiff, U.K., started its first digital image database in 1999. Five years on, when it came to developing a new system, the lessons learnt from the original project proved invaluable in designing a solution. The new system required a workflow that could support up to 15 photographers, in any of four locations, uploading and working on images simultaneously, before tagging with metadata to create an archive of more than 40,000 images a year. At the same time it had to give secure, auditable access, with variable privileges to clients at their desktop, via the organisation's intranet. The paper will discuss the options available and the Fotoware solution implemented. It will detail how the system has been integrated with Adobe PhotoShop and FileMaker Pro to provide a seamless workflow meeting the needs of image producers, managers and end-users.
Ways of seeing: 3D Animation in Biomedical Communications Marc Dryer Biomedical Communications, Institute of Communication and Culture University of Toronto Medical illustrators and biomedical visual communications specialists are increasingly called upon to communicate the unseen, inferred worlds of cellular and molecular processes. This call can be answered by drawing on the technology and techniques of 3D computer animation and digital visual effects developed primarily for the entertainment industry. However, while 3D animation, rendering, compositing and editing software allow medical artists to create unique animated graphics, these tools are not enough to ensure success. An expert control of technology must be accompanied by a firm grounding in the scientific subject matter, a keen sense of aesthetics, and an ability for compelling story-telling. The University of Toronto is home to Canada's only accredited master's program in Biomedical Communications and in this presentation the award-winning work of its graduates will be examined to demonstrate the approach and techniques taught.
Corporate-Campus Partnerships in Health Communication Peter J. Ellery, Jane Ellery and David Gobble Fisher Institute for Wellness and Gerontology Ball State University The purpose of this presentation is to provide an overview of the working partnership between the Fisher Institute for Wellness and Gerontology (FIFWG) and the Wellness Councils of America (WELCOA). The goal of this partnership is to produce wellness information resources on contemporary issues and topics over a 12-month period. The FIFWG is responsible for researching, writing, editing and finalizing content on current wellness related issues, while WELCOA assumes responsibility for the design, printing, marketing and distribution of the health information products. This partnership provides WELCOA with information on current wellness issues from qualified professionals, while providing the FIFWG recognition in the business community and enhancing the students' professional skills. This community-campus partnership is a viable working relationship of value to health and wellness academic programs seeking external funding and support, as well as health and wellness organizations seeking affordable approaches to addressing missing human resources within a company.
SMH-TV: Internal branding via a new communications channel Tim Evans St. Michael’s Hospital In 2006, St. Michael’s Hospital implemented a Hospital-wide TV channel (SMH-TV) for broadcast to waiting rooms and major public traffic areas such as lobbies and elevator bays. SMH-TV was designed with a segmented screen (multiple zones) to deliver a variety of messages at the same time, acting as a broad hospital communications tool, a patient/visitor information channel, and an alternative revenue generator through the sale of advertising. It has proven to be a powerful internal branding tool that supports not only hospital program communication objectives but also the Hospital’s fund-raising efforts. In collaboration with Toronto’s renowned Ryerson University Radio & Television program, students volunteered to create mini-documentaries, station ID's and welcome videos to be played in rotation on the channel. Videos and a demo will be shown
STOP Letting Project Management Slow You Down: Effective traffic management in today's BMC Jill Fair and Rebecca Fulbright Biomedical Communications East Tennessee State University, Quillen College of Medicine The ever-changing role of Biomedical Communicators is, in large part, driven by the needs and demands of a unique customer base. Paradoxically, Biomedical Communicators must step away from those demands in order to access department effectiveness and goals. Being proactive in anticipating trends, planning for future demand, and providing leadership as a learning resource are key. Over the past five years, our department experienced unprecedented growth: a 300% increase in billings and the addition of three new positions to meet demand. As services expanded, our departmental operations became increasingly complex. Traffic management of projects became a paperwork nightmare: from customer request forms, tracking deadlines and approvals, logging labor and expenses, quotes, estimates, billing, to archives. After much research, we implemented a web-based, traffic-management system called Creative Manager. This presentation will demonstrate its features of interest, discuss how it has facilitated our department's workflow and accountability. Discussion handouts and product information will be provided.
HD Workflow Calvin Grant Editor/Post Production Supervisor Avoid costly missteps in post-production and get it right the first time! Drawing from his experiences as Post-Production Supervisor, Avid and Final Cut Editor, Calvin B. Grant will review various HD post-production work-flows and technologies that can be employed to fine-tune your HD production. The world of a Tapeless and Web work environment is here and applying work habits that will save time and money are a necessity. Learn from Calvin's 20 plus years of experience in post as he debunks myths and answers common questions regarding HD.
Project Management and Accounting Made Easy! Joanna Griggs Producer/Operations Manager ERC Media @ The Royal Children's Hospital, Melbourne For those operating in a pure cost recovery model, the benefits of tight job tracking and (opportunity cost) accounting are considerable, especially when a department is called upon to demonstrate their worth to the organization. The adoption of a tailored job tracking/accounting program can result in a significant increase in output without increasing staff or effort, simplification (automation) of the billing process and an increase in revenue and/or accountability. This presentation will share the experience gained from the development, and intensive use, of an online tracking program designed to manage and document day-to-day production activities, complex scheduling of events, rooms, facilities and human resources and the billing of clients. We participated in the development of the ASPEN job tracking/accounting web application which is specifically tailored for the media production industry. We learned that by automating processes you can better quantify the ‘freewheeling' world of production. Both clients and staff have begun to understand the real costs and time involved in production work and, as a result, stress levels have dropped significantly and the ‘bean counters' are much happier. From a management perspective - without extra effort, I have been able to co-ordinate 8 -10 individuals working in parallel on 70 – 80 new jobs each month while pulling off a handful of production projects of my own each year. Monthly billing is straightforward and I am able to report on an infinite number of statistics that help justify the acquisition of new equipment and/or people.
Collaboration Technologies for Distance Learning Craig Locatis, PhD, Aaron B. Navarro, PhD, and Michael J. Ackerman, PhD Lister Hill National Center for Biomedical Communications National Library of Medicine The National Library of Medicine has experimented with synchronous collaboration technologies for several years and has used the technologies in diverse educational contexts. The focus has been on IP videoconferencing and related tools. The Library's use of these technologies will be described in the context of its extramural and intramural research and its outreach programs. Research in distance learning with interactive video will be briefly reviewed, the various technologies tested at the Library will be discussed, and the reasons specific technologies were selected and deployed will be presented. Issues associated with the application of collaboration technologies also will be addressed.
Creating Brand Loyalty for a Health Care Centre Benoit Long Vice President, Communications and Marketing Trillium Health Centre Branding has become a clear differentiator in today’s Canadian health care sector. The continuum of care has expanded and become more complex, and patients (consumers) are being asked to navigate this system as best they can, making assumptions of trust and quality based on word of mouth, referrals and reputations. Reputation management is now a fully articulated and mature mechanism for hospitals to extend their service excellence to support their goals of patient safety and operational excellence through integrated and multi-channel communications programs that target a growing list of stakeholders: patients, their families, physicians, staff, volunteers, communities and of course, donors. The latter group is faced with multiple options to spend their scarce donation donor, and increasing both mindshare and wallet share is a premium goal of today’s hospital sector. This presentation will focus on how to create integrated communications programs across all channels of communication that leverage today’s technologies in new and innovative ways. Key to this is a well thought-out approach to branding which facilitates efforts to manage an institution’s reputation and increase their profile.
Home Telehealth Applications Janet Major Arizona Telemedicine Program and r Distance Program Coordinator, Biomedical Communications, University of Arizona Home telehealth technologies can support post-discharge patients, home health services, chronic care management, schools, skilled nursing facilities, sub-acute care and senior living facilities. They can provide audio, video and data communication for education, monitoring or patient self-directed care and provide the ability for individuals to have more effective access to health care. This presentation will include a brief history of the single phone line technologies incorporated by the Arizona Telemedicine Program and their specific applications. We will browse other home telehealth equipment and services currently available as well as take a glimpse at the technology of the future.
The Amphitheater at the New Institute for Advanced Telemedicine and Telehealth (T-Health) in Downtown Phoenix: An Innovative Teaching Space for Interprofessional Education Richard A. McNeely Co-Director, Arizona Telemedicine Program and Director, Biomedical Communications University of Arizona The Institute for Advanced Telemedicine and Telehealth (T-Health Institute), a division of the Arizona Telemedicine Program, recently constructed its headquarters in the Auditorium Building of the new University of Arizona College of Medicine Phoenix Campus. The T-Health Amphitheater in the new facility features highly sophisticated audiovisual systems to support an innovative approach to the growing need for interprofessional education in the health sciences. This emerging need was first expressed in the 2003 report: “Health Professions Education: A Bridge to Quality” from the U.S. National Academies' Institute of Medicine. The focal point of the T-Health Amphitheater is a 24 foot wide interactive video wall. Biomedical Communications specialists played an important role with College of Medicine faculty, the architects, the audiovisual and construction contractors to design and build this new facility. This session will describe how the command and control systems of Amphitheater will be utilized to improve the group dynamics of interdisciplinary teams through innovative use of both in-room video conferencing and connections to distant sites.
Evolving Copyright Law for Digital Media Laura Nenych, LL.M. Professor, School of Radio and Television Arts Ryerson University, Toronto In creating media productions, several legal issues frequently arise, and the explosion of digital media places many of these issues in an expanding new light: How does copyright relate to digital production and the Internet? What clearances are needed before including certain footage in a production? Are moral rights waivers necessary? Is it acceptable to show a logo? What potential legal pitfalls are involved in editing a videotaped interview? Is a signed consent required for every person who appears in a background shot in a video? What constitutes “fair use”? Under what circumstances can images found on the Web be used? Is it acceptable to show a painting hanging on a wall in the background? When consents are required, how are such consents obtained, and who can provide them? What music can be used in a production, and what clearances will be required? This session will cover the ground rules surrounding copyright laws, personality rights, invasion of privacy, defamation, and trademarks with an emphasis on how the application of these laws is changing in this digital age.
Creating a College of Medicine Campus within the Walls of a 100-Year-Old High School Keven Siegert Associate Director, Biomedical Communications The University of Arizona College of Medicine - Phoenix 550 East Van Buren Phoenix, AZ 85004 The University of Arizona College of Medicine – Phoenix Campus is a state-of-the-art teleconferencing, teaching and telehealth facility within the walls of three buildings that had previously served as the Phoenix Union High School for nearly 100 years. This presentation will describe the planning process of creating the media and communications support systems for a new medical school located in the heart of downtown Phoenix, 100 miles from the main campus. An overview of the facilities and capabilities will be shown, and challenges such as creating a new facility while preserving the historical character of this landmark building will be described.
“In Touch Today”: Improving intra-hospital communication Sarah Vernon Chief Communications Officer and Director, Public Relations St. Michael's Hospital Toronto In Touch Today is a daily news update for St. Michael's Hospital and is sent out by Public Relations every morning from Monday to Friday. It is, in essence, a daily email newsletter that is sent out to all 5000 staff and management of the hospital. It was created in an effort to improve the reach of “All Staff” emails that were being sent to the internal hospital community over the course of the day. Prior to the creation of In Touch Today , the Public Relations department was being asked to send “All Staff” emails throughout the day. PR staff was being paged out of meetings to ensure that messages were sent out. Staff was complaining that they did not read all of the emails because they were too many in number. Because emails were not sent out on a regular schedule, it was difficult to ensure that staffs were reading the emails on a timely basis. This presentation will describe this project and its utility to communicate efficiently and effectively with staff. It will demonstrate the format that is easily scanned and brief, yet provides enough information for those who are moved to action as a result of the information. Subjects include HR policy changes, program changes, fundraising activities, staff events, facilities updates, new staff appointments and education and professional development opportunities for staff. A daily news service also includes highlights of St. Michael's Hospital and/or health features in the major daily newspapers, radio and broadcast outlets. Results from a survey of readers about their use of In Touch Today will also be discussed.
Telestroke – Innovation in Telehealth Karen Waite, RN, BScN, MBA Ontario Telemedicine Network Elective telehealth service delivery is prevalent worldwide; however, emergency applications are not. Ontario has led emergency telehealth innovation in Canada through Telestroke, an application to support emergent consultation for acute ischemic stroke. The infrastructure to support Telestroke includes a virtual private network, videoconferencing and equipment to support computerized tomography access at nine referring hospital emergency departments and at over twenty hospital, office and home based consulting sites. The technical infrastructure, clinical protocols, training methods and tools and ongoing technical support have been designed for the emergency setting. Challenges in deploying these solutions include supporting home-based systems; delivering training to clinicians; and providing 24/7 emergent technical support. There have been over 380 telestroke consults with approximately 30% of these resulting in the delivery of t-PA since Telestroke's inception in July, 2002. Lynda Banzi Lynda Banzi, MFA, is currently the Director of Radiology Educational Media Services at Massachusetts General Hospital in Boston. Prior to MGH, Lynda was on staff at the International Medical News Group in Rockville, MD. Her background includes work in editorial photography, exhibit design, and video production. She is the President-Elect of the Association of Biomedical Communications Directors and a member of the Society for the Arts in Healthcare. Arlyn Bonfield Specializing in the communication of complex medical information, Arlyn Bonfield has written and produced numerous award winning television programs and multimedia projects in health and medicine including the Vascular Products project that won the Elmer Friman Best of Show from the Health and Science Communications Association (HeSCA). A Past-President of HeSCA, she has spoken at numerous professional meetings and led many workshops on various aspects of medical media production. She recently received the 2006 Golden Raster, Lifetime Achievement Award from HeSCA for frequent contributions to the association and the profession. Before founding Biomedical Media (www.biomedicalmedia.com) in 1986, Arlyn’s experience included four years designing instructional media for the Cambridge University School of Clinical Medicine in England, and six years as a Scriptwriter-Producer-Director in the Television Department, Massachusetts General Hospital. Prior to that she taught science to junior high school students and was a Genetic Research Assistant at the University of Iowa. Paul Crompton Paul Crompton began his career as a medical photographer in Cardiff in 1977, where he worked for eight years before moving to the Cheshire School of Art and Design where he taught photography for a further nine years. During this time he graduated with a Master of Arts degree in Photographic Arts from Derby University and also worked as a visiting lecturer at the Blackpool College of Art. In 1994 Paul returned to Cardiff as Head of Medical Photography working under Professor Richard Morton at the University Hospital of Wales and University of Wales College of Medicine (now part of Cardiff University). He has been a regular presenter at medical illustration conferences in the UK and has won three major awards from the Institute of Medical Illustrators. Marc Dryer Biomedical Communications, Institute of Communication and Culture Course Director and Decturer in 3D Biomedical Visualization University of Toronto Marc is presently a full time faculty member at the University of Toronto's Department of Biomedical Communications program in the Institute of Communication and Culture. He brings a variety of academic experience to his role as instructor in 3D Biomedical Visualization. Following his undergraduate work in anthropology he went on to complete a Master of Science degree in Paleoanthropology focusing on primate phylogeny and ontogeny, a post graduate diploma in 3D animation from Sheridan College, and a Master of Science degree in Biomedical Communications. His academic fieldwork includes two seasons of archaeological investigation in Ireland as well social/cultural research into the human ecology and agricultural practices in Himalayan foothills of Himachel Pradesh, India. Before entering academia Marc worked as a multimedia designer and medical illustrator at the Credit Valley Hospital in Mississauga, Ontario, and as the lead medical animator at Jack Digital Productions. Dr. Peter Ellery Dr. Peter Ellery joined the faculty at the Fisher Institute in August of 2005. He received his Ph.D. from the Ohio State University in Health and Physical Education for Individuals with Disabilities and is currently the Project Coordinator for the Wellness Councils of America Writing Project; a ‘Campus-Corporation’ partnership between Ball State University and the Wellness Councils of America (WELCOA). The project is now in its second year of development has produced 23 articles and a a large assortment of brochures, as well as 5 on-line presentations on a wide variety of work site health related topics. As coordinator, Dr. Ellery is responsible for the coordination and management of the writing teams involved in the project, directing the writing style of the project, and conducting research and development on the delivery of health information in the workplace. Dr. Jane Ellery Dr. Jane Ellery joined the faculty at the Fisher Institute in August of 2003. She received her Ph.D. in Public Health and has served in many community-based health and wellness capacities. Bringing with her experience in workplace wellness, managed care administration, workers compensations programming, community-based cardiac rehabilitation, and hospital-based cardiovascular diagnostics, Jane serves as the Program Director for the Wellness Management graduate program. Her major interests include encouraging students to experiment with different ways to use technology in wellness management practice and working to develop partnerships to ensure consumer-friendly approaches for wellness initiatives and research practices. David Gobble Dr. Gobble received his Ph.D. in Community Health and has worked in health promotion and wellness for over twenty-five years as an educator, administrator, direct service provider, and consultant. His career has focused on the delivery and evaluation of disease prevention, health promotion, and wellness programs in various work and community settings. Dr. Gobble has published in leading journals in health education, nursing, psychology, and wellness. His current interests include world views and metaphors of health, and the relationship of mind, body and spirit in promotion of health across the life span. This work points toward new approaches for aging well and health programming and evaluation that incorporated a comprehensive systems model of health, wellness, and change. Joanna (Jo) Griggs Joanna joined the Educational Resource Centre (ERC Media) at the Royal Children's Hospital, Melbourne in mid-1999 bringing with her a comprehensive range of small business and media production skills. She currently fulfils the role of Operations Manager of Media Production Services at ERC and continues to produce and direct large-scale productions for both internal and external clients. The ERC Media production unit has grown exponentially over the last few years which has spurred Jo’s interest in effective project management. She worked alongside an external software designer to develop a comprehensive online job tracking package that can dynamically allocate and account for human resources, track usage of equipment and consumables, improve client service, gather statistical data and streamline billing. Jo is also heavily involved in the advancement of the telemedicine/telehealth programs at RCH and headed up the project team responsible for the creation of the retail site ‘RCH Online Shop’. Craig Locatis, PhD Educational Research Specialist Office of High Performance Computing and Communications Lister Hill National Center for Biomedical Communications National Library of Medicine Craig Locatis has been with the National Library of Medicine since 1979. While at NLM he has worked on a wide range of projects involving applications of technology to education and healthcare. In his current position, Dr. Locatis manages research contracts testing advanced high performance computing and communications technologies in healthcare as well as NLM’s internal collaboratory program. He was a principal in establishing NLM’s Collaboratory for High Performance Computing and Communications and its predecessor Learning Center for Interactive Technology. While at NLM he has developed courseware for the web and interactive computer based and videodisc programs, reviewed authoring systems, worked on the interface and online help for NLM’s first online catalog, and managed a project, funded by the State Department, to connect the National Medical Libraries of eight Newly Independent States to the Internet after the fall of the Soviet Union. He is a consulting editor for the journals Educational Technology Research and Development and Computers in Human Behavior. Dr. Locatis received his Ph.D. from Syracuse University. Aaron B. Navarro, PhD Assistant Director for Program Development Lister Hill National Center for Biomedical Communications National Library of Medicine Aaron Navarro has worked in the IT field for over thirty years. He’s been a principal contributor to several major programs for MITRE, NASA, FAA, USPTO, and NLM in such areas as database management, digital libraries, systems engineering, human-computer interaction, technology transfer, and strategic planning. In his current position at NLM, Dr. Navarro contributes to information technology research and development programs in the Lister Hill National Center for Biomedical Communications. He’s also a member of the Computer Science adjunct faculty at Johns Hopkins University. Dr. Navarro received his Ph.D. from the University of Maryland. Michael J. Ackerman, PhD Assistant Director, High Performance Computing and Communications Lister Hill National Center for Biomedical Communications National Library of Medicine Michael Ackerman has worked on the cutting edge of health and science communications his whole career. He received his Ph.D. from the University of North Carolina, Chapel Hill, in Biomedical Engineering. He is currently Assistant Director for High Performance Computing and Communications at the National Library of Medicine, responsible for programs in medical imaging, telemedicine and next generation networking. He holds academic appointments as an Associate Professor in the Department of Computer Medicine at George Washington University and as an Assistant Professor in the Department of Medical Informatics at the Uniformed Services University of the Health Sciences. Dr. Ackerman is active in the field of medical informatics. He was elected a Fellow of the American College of Medical Informatics (ACMI) in 1985 and a Fellow of the American Institute of Medical and Biological Engineering (AIMBE) in 1992. He serves as a member of the Board of Directors of the American Telemedicine Association. He is a member of the editorial boards of the Telemedicine Journal and e-Health, Journal of the American Medical Informatics Association, and IEEE Transactions on Information Technology in Biomedicine. He has published over 160 papers and book chapters. Dr. Ackerman's work in conceiving and developing the Visible Human Project has been recognized through numerous awards including the 1998 Johns Hopkins University Ranice W. Crosby Distinguished Achievement Award, the 1996 National Institutes of Health Director's Award, and the 1996 Satava Award for Medical Applications of Virtual Reality Rick McNeely Rick McNeely is the Director of Biomedical Communications at the University of Arizona Health Sciences Center and the Co-Director of the Arizona Telemedicine Program at the University of Arizona. Biomedical Communications has a staff of about 40 serving the Tucson and Phoenix campuses, and the award-winning Arizona Telemedicine Program now reaches more than 160 sites. Nationally, Mr. McNeely has served as President for the Association of Biomedical Communications Directors, and as Chairman of the Management Board of The Journal of Biocommunication. He has been active in HeSCA since 1976 and was awarded the association’s top award, the Golden Raster in 2000. Mr. McNeely serves as the Co-Principal Investigator for a new congressionally mandated program funded through the Office for the Advancement of Telehealth of HRSA to establish an Institute for Advanced Telemedicine and Telehealth on the new Phoenix Campus. Laura Nenych Laura Nenych has been a full-time professor since 2003 at Ryerson University, in the School of Radio and Television Arts in Toronto, Canada. She received her LL.M. in E-Commerce Law at Osgoode Hall Law School. She teaches in the areas of Entertainment Law, Audio Production, the Music Business, and Media Management. Prior to joining Ryerson, she spent five years as the Director, Legal and Business Affairs at EMI Music Canada/Capitol Records/Virgin Records. Her research interests relate to copyright reform, e-commerce, and how the Internet affects the music business. She continues her part-time practice in law, strictly representing entertainment clients. She has frequently been interviewed by national television, radio, and print media as an expert on the music industry, copyright reform, podcasting, and satellite radio. She has been a speaker at The Future of Music Policy Summit, North by Northeast, The Blues Summit, and the Canadian Women in Communications conferences. She sits on the Board of Directors of the Broadcast Executives Society, and is also a member of numerous legal/music industry groups. Keven Siegert Keven Siegert is the Associate Director of Biomedical Communications for the University of Arizona College of Medicine – Phoenix. As a biocommunications specialist for more than twenty three years, Keven has produced more than 2000 live events and 250 video programs. Named “Video Artist for the Nineties” by the Tucson Citizen, Keven has received numerous national and international awards for his work, including a Pima Arts Council Visual Arts Fellowship. He is one of the lead members of the planning team in the creation of the state-of-the-art media facilities at the new medical school in central Phoenix, which will begin its first class of students in July of this year. Sarah Vernon Director, Public Relations and Chief Communications Officer Sarah Vernon is the Chief Communications Officer and Director of Public Relations for St. Michael’s Hospital. In this role, she is responsible for all internal and external communications programs at the Hospital including media relations, employee communications, brand and reputation management, crisis communications, and web site management. Sarah joined the Hospital in 1997 and has held the positions of Director of Special Projects in the Office of the President, Patient Satisfaction Coordinator and Quality Research Coordinator. Prior to her appointment as Chief Communications Officer, Sarah was seconded to the Ministry of Health and Long Term Care for a 6-month term as a Senior Policy Analyst with the Strategic Directions Unit. Sarah’s professional experience outside of St. Michael’s includes secondments with consulting firm McKinsey and Company, The Baycrest Centre for Geriatric Care and The Women’s and Children’s Health Network in Melbourne, Australia. Sarah holds a Bachelor of Arts Honours degree in Clinical Psychology from the University of Western Ontario, a Master of Health Science degree from the University of Toronto and Marketing and Media Relations Certificates from Queen’s University and York University’s Schulich School of Business. Karen Waite A Registered Nurse with a Master’s Degree in Business Administration and an advocate for the use of technology in health care, Karen has over twenty years of experience in the health care industry. Karen has held several leadership roles in the health informatics field over the past 10 years, most currently with the newly formed Ontario Telemedicine Network, the integration of three successful telehealth network providers funded by Ontario’s Ministry of Health and Long-Term Care. Karen has provided leadership and oversight for a number of innovative telehealth initiatives including Ontario’s first emergency telehealth application, Telestroke, a Telecorrections initiative and more recently, the $2 M funded Teleprimary Care Demonstration Project. Tim Evans Brand Manager St. Michael’s Hospital Tim has over 8 years of Marketing and Brand management experience in the financial, packaged goods and health care industries. Previously the Marketing Manager for MasterCard Canada, Tim was responsible for the Canadian development of the 'Priceless' campaign from 2000-2004. Thrilled to be part of Toronto's vibrant health care industry, Tim continues to apply his private sector experience in unique and exciting projects at St. Michael's Hospital. In addition to SMH TV, Tim has led the development and promotion of the National Film Board of Canada's Filmmaker-In-Residence project at St. Michael's Hospital. Janet Major Janet Major attended Northern Arizona University where she earned her Bachelor of Science Degree in Telecommunications. Janet joined the University of Arizona in 1987 as Technical Director of Centennial Hall and is currently employed by the Division of Biomedical Communications at the Arizona Health Sciences Center. For the past 9 years she has been the Technical Coordinator for the Arizona Telemedicine Program. Her current responsibilities include room design and installation of teleconferencing and peripheral equipment used in telemedicine as well as training healthcare professionals. Calvin Grant Editor/Post Production Supervisor Cutting his teeth (and often with them) at a community access station in Winnipeg more than twenty years ago provided Calvin with a unique perspective on the simplicity of good storytelling. Moving to Toronto in the late 80’s to work for the Nation’s Music Station – MuchMusic, Calvin quickly acquired the ability to package nothing into something that would captivate viewers. It is these two early, formative experiences that Calvin has brought to bear in his current roles of editor and post-production supervisor. Working on independent films, commercials and network television programs, Calvin embodies the combined skills of a fireside storyteller and the creative flourish of an artist – the seamless result being compelling shows that have won both viewers and awards. Add in a touch of technical savvy – or “geek know how”, Calvin not only knows what wires go where, but can also make your toaster into a hard drive. Dedicated, eclectic, prodigious, average guitar playing skills and being really loud (Calvin, not the guitar) Calvin is not only respected among his peers (he was a past President of the Toronto Avid Users Group otherwise known as MWD – Men Without Dates) he is sought after by producers and directors who have come to rely on his expertise, precision and passionate approach to his craft. Benoit Long Vice President, Communications & Marketing Benoît Long brings nearly 20 years of experience in strategic management and planning, marketing and communications, and business development in both the public and private sectors to Trillium Health Centre. Over the past decade, Benoit served in executive positions in one of Canada’s largest financial services and banking institutions. His positions have spanned e-commerce, corporate and direct sales, branding, marketing, communications, corporate affairs, and government relations. Many of these roles have been in newly created or emerging organizations and divisions within the corporation. His first career with the federal government included senior positions with several Cabinet Ministers in policy development, strategic communications and Chief of Staff. Dynamic and passionate, Benoît thrives on implementing ideas that require innovation, teamwork and change.

Toronto 2007