Leadership in Health and Science Communications
The Health and Science Communications Association is an association of communications professionals committed to sharing knowledge and resources in the health and science arenas. The foundation for our network is built upon our unique membership which has created opportunities for unlimited exchange of information and support.
Feedback – Issue 37

HeSCA’s newsletter, Feedback Issue 37, is now available – enjoy!
IMIHEP Award 2010
Another year, another great opportunity for a member of HeSCA to attend the IMI Annual
Conference in the UK – entries for the IMIHEP Award are now being accepted! The successful candidate of this fabulous award will receive:
• Full registration at the conference
• Two nights accommodation
• A travel award with a value of up to $1000!
The IMI conference, on September 23‐25 this year, has a jam‐packed schedule including:
• A Keynote address and 2‐day scientific program
• A full day of Workshops
• An extensive Trade Show
• Annual Banquet and Awards Dinner
If you would like to be considered for this Exchange Program, complete this application form and send to Ron Sokolowski at the address below, no later than June 30, 2010. The HeSCA Board of Directors will select the winning entry and the successful applicant will be informed by July 10 2010.
Any queries should be forwarded to the HeSCA Central Office:
Health and Science Communications Association
39 Wedgewood Drive, Suite A
Jewett City, CT. 06351 USA
Tel: 860.376.5915
Fax: 860.376.6621
IMI/HeSCA Exchange Award Recipient Announced
The Institute of Medical Illustrators (IMI) has announced that this year’s winner of the IMI/HeSCA exchange award is Lynsey Searle. Lynsey works as a clinical photographer at the James Cook University Hospital in Middlesborough.
The award will pay for Lynsey to attend the Revolutionary Ideas in BioCommunications conference in Boston, MA from 2-6 June. The award includes flights and accommodation – a fantastic prize worth over £1000. Well done Lynsey, we look forward to meeting you!
Partnership with Boston University’s Metropolitan College
HeSCA is pleased to announce an exciting new partnership with Boston University¹s Metropolitan College (BU MET). Our Preferred Educational Partnership with BU MET entitles HeSCA members to a 5% tuition discount on all programs. BU MET is one of seventeen schools and colleges that make up Boston University and offers extended education for working professionals.
MET offers over 60 online and on-campus degree and certificate programs, including a Master of Science in Health Communication as well as degrees or certificates in Information Technology, Web Application Development, and various Management specialties (including Project Management and Marketing).
BU MET¹s internationally-recognized faculty combine excellent teaching skills with years of professional experience to make your education relevant to real-life issues in your field.
For a more complete list of courses, degrees and certificates offered, please see
Undergraduate and Graduate Degree and Certificate Programs
Undergraduate and Graduate Courses
For further information please contact:
Holly C. Adorno
Manager, Student & Corporate Outreach
Boston University Metropolitan College & Extended Education
755 Commonwealth Avenue, Room B4
Boston, MA 02215
Office: (617) 353-6001
Fax: (617) 353-2744
Email: metcorp@bu.edu
Revolutionary Ideas in Biocommunications – Registration Now Open!
Registration for the 2010 combined meeting of the BioCommunications Association, Association of Biomedical Directors and the Health and Science Communications Association is now open.
More information about the conference can be found here.
The Registration Form can be downloaded here.
Please register for this exciting event before May 7, 2010 for the best rate.
The Journal of Visual Communication in Medicine Requests Submissions
The gallery section of VisComm aims to show a range of quality Clinical Photography, Graphics, Illustration and Web design in each issue and this can only be done with your support.
If you have a masterpiece that deserves its place in the limelight please email: andrea.thompson@bradfordhospitals.nhs.uk for further information
2010 HeSCA Media Festival Now Accepting Entries!
The prestigious HeSCA Media Festival is now accepting entires for the 2010 Media Festival. The deadline for entries is February 28, 2010. An entry form can be downloaded here.
50th Anniversary Commemorative Items Available
HeSCA celebrated its 50th Anniversary at our annual meeting in St Louis in June! Attendee’s saw an outstanding presentation by Arlyn Bonfield on the history of our profession.
Attendee’s also received a commemorative bookmark, a parchment scroll listing the sites of all the past meetings, past presidents, Media Festival winners, and more, as well as a bag of the “world famous” spiced pecans, courtesy of Ms. Bonfield. The spiced, candied pecans are made from Arlyn’s secret recipe that has received rave reviews at HeSCA auctions, Board meetings, and the 50th Anniversary Banquet.
The beautiful bookmark, scroll and nuts are now available as our thanks for a donation to HeSCA (while supplies last).
$50 – Bookmark
$75 – Bookmark and Scroll
$100 or more – Bookmark, Scroll and Nuts
As you know, HeSCA is a 501(c)3 non-profit association, making most of your contribution tax deductable.
Please remember HeSCA as part of your end-of-year financial planning.
Checks can be mailed to:
Health and Science Communications Association
39 Wedgewood Drive
Jewett City, CT 06351
Visa, Mastercard and American Express also accepted
THANK YOU!
Call for Papers – DEADLINE EXTENDED
The deadline for submitting proposals for papers and presentations for the 2010 conference has been extended to January 15, 2010. Please download the Call for Papers and consider presenting at this conference!
Call for Entries: Dr. Frank H. Netter Award
The Vesalius Trust for Visual Communication in the Health Sciences is accepting applications for the 2010 Dr. Frank H. Netter Award for Special Contributions to Medical Education.
An example of an award winning entry is the PROMPT Birthing Simulator designed and manufactured by Limbs and Things in Bristol, England. This effective training device has demonstrated its ability to reduce clinician errors that lead to injury during childbirth. Additional information about this simulator is available on the 2009 Netter Award Winner link on the Vesalius Trust website.
The Dr. Frank H. Netter Award is given annually to an individual, institution or company in recognition of the development of visually oriented educational materials that have made a significant contribution to the advancement of education and research in the health sciences. There is no application fee. The award includes a plaque and monetary award of US$1,000. Past winners have made innovative contributions in healthcare education including anatomical models, books, simulators, videos, and interactive learning materials.
Anyone interested in applying for this prestigious award can get an application and additional information on the Vesalius Trust Web site.
Application deadline for the 2010 award is December 4, 2009.
For additional information, contact Linda Warren at lawarren@mac.com.
Call For Papers
Revolutionary Ideas in BioCommunications – The 2010 Joint Annual Meeting of the BioCommunications Association, Association of Biomedical Communications Directors and the Health and Science Communications Association!
The meeting will be held June 2-5, 2010 with a possible full day photography workshop on Sunday, June 6th.
Please download the Call for Papers and consider presenting at this conference!
Abstract submission deadline is November 30, 2009.
IMI / HeSCA Exchange Program Awarded to Jim Huff
Jim Huff from the University of Colorado Health Sciences Center has been awarded the IMI Exchange grant and will represent HeSCA at the IMI Annual Conference on September 17-19, at the Westerwood Hotel, Cumbernauld, near Glasgow, Scotland, UK.
This is the second year of this exciting award, created in partnership with in the Institute of Medical Illustrators (UK).
Congratulations and Good Luck Jim!
Siegert Receives Golden Raster
ST. LOUIS – Keven Siegert, director of media services for The University of Arizona College of Medicine – Phoenix in partnership with Arizona State University, didn’t even realize he was eligible for a “lifetime achievement” award.
“This seems too early in my career to be honored with an award like this, but I’m thrilled!” said Siegert, who has been with the University of Arizona for more than 20 years. “I was incredibly lucky to work alongside and learn from important leaders in the field.”
Siegert recently picked up the Health and Science Communications Association’s “Golden Raster Award,” a distinction the group calls its most prestigious honor – representing the culmination of distinguished service and achievement in the industry.
“Keven is an invaluable member of our team,” said Stuart Flynn, MD, dean of the College of Medicine – Phoenix. “He has been instrumental in the development of the state-of-the-art technology we use on campus and has been critical in how we communicate with our internal and external audiences.”
In announcing the award – won by Rick McNeely, director of Biomedical Communications at the UA’s Arizona Health Sciences Center in Tucson in 2000 – the association says it is recognizing contributions “which such individuals have made as leaders and innovators in the field of health science education and instructional technology.”
Previous Golden Raster award winner Arlyn Bonfield from Biomedical Media in Boston presented Siegert with the award, quoting Jamie Guth as saying, “Keven has this magical combination of playfulness and a serious commitment to art and craft.”
“Keven has consistently shown his amazing ability to tell a story with pictures or video, no matter the medium,” said McNeely. “With such skills he’s been a valuable member of the UA team and nationally, as this honor reflects, his creative skills are well known and respected.”
The Golden Raster Award was established in 1967 and has only been awarded 18 times previously in its 50-year history. As a “raster” provides stability and form to the electronic image so the “Golden Raster” recognizes those individuals who have provided stability and inspiration to the association through imaginative leadership and unswerving service, according to the association.
Siegert graduated from Iowa State University with a degree in communications and immediately entered the field of biomedical communications, working first at Iowa State’s College of Veterinary Medicine, then University of Arizona College of Medicine. He eventually took a position at Dartmouth College, producing the nationally syndicated PBS series, “The Doctor Is In” before moving back to Arizona to help build the new UA Medical School in Phoenix.
Siegert is a past president and current webmaster of HeSCA and has served on the Board of Directors for many years. He is a member of the Editorial Board for the Journal of Visual Communication in Medicine and has published several articles in the field.
Siegert Golden Raster Press Release









